Simply put, branding is the representation, as a whole, of what you or your company do. From the colours you display, the fonts you apply and the tone of voice you use – it’s the complete picture. A logo will undoubtedly form a part of the overall branding, but it is not the sole focus.
So, whether you are creating a new brand, evolving an old one or modernising your look, a branding project is what you are looking for.